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Become a Digital Marketing Expert


4 Months

About the Course

From marketing plans and content strategy to SEO and analytics, our path guides you through the best practices and principles of digital marketing with practical use cases and live classes


Detailed Structure of Course:


Fundamental Concepts of Digital Marketing

Customer Lifecycle

Marketing Technology

The Future of Digital Marketing

Search Engine Optimization Foundations

Search Engine Optimization

How Search Engines Work

Types of SEO

Keyword Research and Competitive Intelligence

On-Page Optimization

Off-Page Optimization

Duplicate Content

Design and Architecture

Local SEO

Algorithm Updates and SEO Changes

Integrating SEO with Other Disciplines

SEO Tools

How to Build a Successful Career in SEO

Search Engine Optimization Foundations

Advanced Search Engine Optimization

Website Management and Optimization

Planning A New Website

Market Your Optimized Website

Analytics and Measurement


Introduction to Pay-Per-Click

Psychology of Search

Search Ads and Keyword Targeting

Increasing Reach with Display Networks

Reaching Target Audiences

The Buying Funnel

Setting and Measuring Marketing Goals

How PPC Fits into the Digital Strategy

Reporting and Tracking

Advanced PPC

Understanding Keyword Organization

Keyword Match Types

Negative Keywords and Managing Search Terms

Keyword Research

Creating Compelling Ads

Advanced Ad Features

Ad Testing

Ad Extensions

Campaign Types, Budget, and Reach

Location and Language Targeting

Introduction to Audience Types

How to Segment Data and Create Lists

Using Audience Lists to Reach Customers

Introduction to the Display Network

Display Targeting Options

Display Ad Formats

Setting And Measuring Goals

Bidding and Attribution

Reporting and Testing

Ad Group Organization

Campaign Organization

Working with Multiple Accounts

Introduction to Quality Score

Working with Quality Score

Quality Score Diagnosis and Pivot Tables

Setting Up Your PPC Strategy

Creating Your Account

Managing Your Account

Shopping and Video Campaigns

Automation and Other Tools

Web Analytics - Foundation

Introduction to Digital Analytics

Organizational Maturity

Building Blocks

Managerial Perspectives of Digital Analytics5Key Performance Indicators


The Analysis Process

Marketing Management

Experimentation and Testing

Reports and Dashboards

The Digital Analytics Stack

Web Analytics - Advance

Business Perspective


Data Analysis Fundamentals

Analysis Perspective: Providing Insights

Privacy and Ethics

Social Media Marketing

Introduction to Social Media

Social Media Strategy and Planning

Social Media Channel Management

Social Media Management Tools

Social Media Measurement and Reporting

Social Advertising

Building a Sustainable Social Media Strategy

Converged Social Media

Content Marketing in a Social Media World

Understanding and Sparking Social Sharing

Storytelling as an Essential Part of Your Social Narrative

Social Media Selling

Other Marketing

Advanced Email Marketing

Advanced Content Marketing

Advanced Mobile Marketing

Brand Management

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