About the Course
From marketing plans and content strategy to SEO and analytics, our path guides you through the best practices and principles of digital marketing with practical use cases and live classes
Detailed Structure of Course:
Introduction
Fundamental Concepts of Digital Marketing
Customer Lifecycle
Marketing Technology
The Future of Digital Marketing
Search Engine Optimization Foundations
Search Engine Optimization
How Search Engines Work
Types of SEO
Keyword Research and Competitive Intelligence
On-Page Optimization
Off-Page Optimization
Duplicate Content
Design and Architecture
Local SEO
Algorithm Updates and SEO Changes
Integrating SEO with Other Disciplines
SEO Tools
How to Build a Successful Career in SEO
Search Engine Optimization Foundations
Advanced Search Engine Optimization
Website Management and Optimization
Planning A New Website
Market Your Optimized Website
Analytics and Measurement
Pay-Per-Click
Introduction to Pay-Per-Click
Psychology of Search
Search Ads and Keyword Targeting
Increasing Reach with Display Networks
Reaching Target Audiences
The Buying Funnel
Setting and Measuring Marketing Goals
How PPC Fits into the Digital Strategy
Reporting and Tracking
Advanced PPC
Understanding Keyword Organization
Keyword Match Types
Negative Keywords and Managing Search Terms
Keyword Research
Creating Compelling Ads
Advanced Ad Features
Ad Testing
Ad Extensions
Campaign Types, Budget, and Reach
Location and Language Targeting
Introduction to Audience Types
How to Segment Data and Create Lists
Using Audience Lists to Reach Customers
Introduction to the Display Network
Display Targeting Options
Display Ad Formats
Setting And Measuring Goals
Bidding and Attribution
Reporting and Testing
Ad Group Organization
Campaign Organization
Working with Multiple Accounts
Introduction to Quality Score
Working with Quality Score
Quality Score Diagnosis and Pivot Tables
Setting Up Your PPC Strategy
Creating Your Account
Managing Your Account
Shopping and Video Campaigns
Automation and Other Tools
Web Analytics - Foundation
Introduction to Digital Analytics
Organizational Maturity
Building Blocks
Managerial Perspectives of Digital Analytics5Key Performance Indicators
Segmentation
The Analysis Process
Marketing Management
Experimentation and Testing
Reports and Dashboards
The Digital Analytics Stack
Web Analytics - Advance
Business Perspective
Methodology
Data Analysis Fundamentals
Analysis Perspective: Providing Insights
Privacy and Ethics
Social Media Marketing
Introduction to Social Media
Social Media Strategy and Planning
Social Media Channel Management
Social Media Management Tools
Social Media Measurement and Reporting
Social Advertising
Building a Sustainable Social Media Strategy
Converged Social Media
Content Marketing in a Social Media World
Understanding and Sparking Social Sharing
Storytelling as an Essential Part of Your Social Narrative
Social Media Selling
Other Marketing
Advanced Email Marketing
Advanced Content Marketing
Advanced Mobile Marketing
Brand Management